What are the marketing trends that will help you grow your business in 2019? I have got them, which we are now going to start out now!
If you want to transform your website into a successful website, I will tell you my best tips, tactics, and secrets to get there fast so let’s dive in!!
How would digital marketing help you with business growth in 2019? I want to tell you all about what’s working for businesses like yours right now! And how to increase the traffic to your website? So first up I am going to start with something very controversial and that’s –
A Decline of Facebook ads and the rise of YouTube Ads: –
Now that I am not saying that the Decline of Facebook Ads that doesn’t mean that they are going away anytime soon, absolutely not!
But what I am saying is, it is getting more and more expensive and it is getting harder for the smaller businesses just to compete. So lot of these small businesses are going towards YouTube, which is a great opportunity because it actually gives you a better chance of your Ad being both seen and heard because most Facebook Ads are with the sound turned off and most people never turn that sound on and with the YouTube which you can get people to pay attention to the Ad within that first 5 seconds that they can’t skip.
They are much more likely to watch much more of your Ads than they would on Facebook. So think about the people who on YouTube to watch videos and people who are on Facebook more to this kind of minusly scroll past their feeds.
I have got people who watch a 4 min. Video for about 2 cents of view and the cool thing about how YouTube charges for your Ads is if they watch anything less than 30 seconds you are not charged at all and Facebook nowhere you are likely to pay much more and their Ads are little more expensive and the way they count views is that they watch it for 3 seconds and not only that but think that the whole Cambridge analytical mess it has happened earlier this year they have taken away a lot of the more powerful targeting options that we were used to be able to use to get in front of our clients.
The YouTube Ads actually come up with one really cool targeting feature. You know Google owns YouTube so you can actually target people who have been actively researching things related to what you offer and for anyone out there we think that sounds creepy anyway and just want to make it clear that indicates a Facebook or YouTube.
They are actually giving you the information these people are doing researches all they are doing is putting your Ads in front of people who they know to fit that criteria and with YouTube Ads, you can still target things like age, gender, Zip-code, Geography you know state, city, and so on.
The second thing is – We have Content Clusters: –
So if you want your website to do better on Google search in 2019 this is a trend you definitely want to start exploring. So Google is seen moving further and further towards rewarding sites that they think covering a particular topic that’s best, so create the cluster pages to talk about different specific areas around your coverage and link them all to each other.
I will explain that! So what is the overall topic of your brand is all about, for example, Construction company, Italian food, Web Hosting Company, etc. imagine you have a really strong fuller piece of content all about that topic. It could be your home page, if it‘s really in depth or could be a really comprehensive article about your overall topic, that’s your pillar content. Now imagine you have multiple cluster pages that go into specific details on different aspects surrounding that topic.
If you are a construction company, you maybe that can be your pillar model we have all about models you get many of those clusters pages as possible and these cluster pages would then link back to your pillar page and your pillar page would link back out to the clusters. This way when one page performs well the entire cluster system gets a boost as well.
The topic cluster is basically signal to Google that you are a true expert in your topic and you are much more likely to get a top spot because of it all right!!!
Next, we have message simplification: –
So I want you to think about your website and any marketing efforts you are currently doing. Are these 3 things are immediately clear to people to see it? What do you offer? Now it helps your customers and what they have to do to take the next step forward? Having a simple message always worked best but it’s becoming a much more emerging trend because businesses are becoming much savvier to that trend.
And small businesses are finally finding all of that information online exactly how to distill all that information down to the most important part? So if you have a website that is using warehousing information or goes into all these details about how you found your company in 1850, you definitely need to focus that messaging down under exactly what matters only what your customer needs to know in order to make a decision and take the next step. Once they start hearing, reading any kind of information it doesn’t’ help them with the problem they are experiencing right now and how you can help them you have already lost them.
OK, our next trend is – Live-chats and Chat-bots: –
So this is been on the rise for the past few years. But it’s on this list because more small businesses are just now starting to take advantage of this trendy thing too. So many free and affordable plans are available online.
Now, these bots can do anything ranging from answering a FAQ’s to scheduling appointments to making recommendations for more small businesses out there. The best use of Chat-bot is this – simply use the Chat-bots to greet visitors and ask them how you can help you either build in free programs or responses to those frequently asked questions or you can direct people to different areas of the site based on the what they ask or what I would recommend is having a real human member of your team to take over the conversation so basically you are using automation techniques to get that ball rolling but then you are giving a human touch to anyone who is actually asking the question. They will appreciate their authenticity and they are much more likely to engage with you in your business using a chat feature than any other method especially in those in early research stages.
Now our next trend is Voice Search: –
So how did you know about this but 20% of all mobile searches are done using peoples’ voices and with more and more people getting used to that technology and especially with all those smart speaking, we have like Alexa or Google home, etc. that number is only rising every year. But I bet your competition is not taking you to this yet so I really think 2019 is your year to get in front to the ball and dominate in those voice searches.
This can be for the people who are actually ready to buy, Siri, show dentists near me or for more content – based questions you can use this to get more customers.
For instance, if you are a plumber, Alexa how do I fix a licky tap, then it will show a video showing you them how to fix a licking tap and if they like it, they may hire you! And a lot of them would probably say how do you optimize your site for voice search anyway? There are a lot of things that you can do so you can actually work things out as a question or might ask maybe generate a FAQ section for instance and then probably answer it or probably the best thing need to do is if you want to show up in those near me searches it’s really just making sure your Google might business profile is filled out completely and correctly possible that way Google knows you exactly what you are and then if you are going to be the one that’s shows up for there.
Now I want to hear from you and I want to know which of these trends you see as your biggest opportunity for digital marketing in 2019. I want to know about it. So just go ahead and leave that answer or if you have any question in the comments below. I would do everything to answer any questions if possible!
Visit :- Best Hosting in India
Kim's Technical Blog 